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Sign Up for Brand Camp 2019!

Posted by Custom & Craft

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Hey, Jewish Nonprofits! Do your brand materials need a refresh? Are you still struggling to communicate effectively on social media?

Join us for Brand Camp, a 7-session remote-learning course to help you strengthen your organization's online presence. The program includes four group webinars and three individualized coaching sessions designed to tune-up your brand & social media strategy for the coming Jewish year.

Now in its fourth year, our brand camp curriculum has been developed and tested with over 30 participating organizations. This year, we’re excited to bring the program online to reach you wherever you are. With a combination of webinars, group feedback, and one-on-one coaching calls, you’ll have all the tools you need for your High Holiday campaigns and beyond.

Fees: $525 per organization. $25 discount for all registrations completed by Friday, July 5.

Questions? Email eileen@customandcraft.org

 

SCHEDULE

WEEK 1
Webinar: Refining Your Brand

July 17, 11am PDT / 2pm EDT*

What are the "rules" for making great brand materials? How do you effectively share your voice and identity through your logo, design and website? And who is doing it well in the Jewish community? We'll take a look at the building blocks for effective branding and experiment with new approaches for building our professional brands.

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WEEK 2
Individual coaching sessions
July 22-26

Assignment: Brand assessment & mood board

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WEEK 3
Webinar: Creating Your Editorial Calendar
July 31, 11am PDT / 2pm EDT

A great editorial calendar begins with an intention to start conversations with a clearly-defined audience. We’ll review best practices for posting on social media, becoming a thought leader, and engaging with your community. Then we’ll put our skills to work in drafting an editorial calendar for the High Holidays or an upcoming campaign of your choice.

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WEEK 4
Individual coaching sessions
August 5-9

Assignment: Campaign editorial calendar

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WEEK 5
Designing Image Posts for Social Media
Aug 15

What makes a great photo? Where do you look for photos when you don’t have the right one? How can you edit and improve a less-than-perfect image? We’ll look at examples of social brands using photography in innovative ways. We’ll also play with some photo editing tools, as well as Canva, a free online tool for combining text, images, and other design elements.

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WEEK 6
Individual coaching sessions
August 19-23

Assignment: Suite of social media posts

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WEEK 7
Working with Videos & Analytics

Aug 28

Videos can be a compelling addition to any campaign, but how can you make yours stand out without spending a lot of money? In our final session, we’ll discuss DIY formats for simple online videos that you can start producing with your smartphone. We’ll also wrap up our work together by introducing some tools for analytics and evaluation.

Assignment: Launch your campaign!

 

* Participants may join live webinars, or catch up on recordings at their own pace. All webinars last for one hour. All coaching sessions last 50 minutes, and may be scheduled Monday through Friday from 8am to 4pm EDT.

 

Hey LA! Let's Get Creative Together!

Posted by Custom & Craft

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Custom & Craft is pleased to request proposals for its Studio Program generously supported by a Cutting Edge Grant of the Jewish Community Foundation of Los Angeles. The program is designed to help local Jewish content creators maximize their brand presence online through subsidized social media training and video production.  

What is a “content creator”? Anyone with a vision for sharing knowledge, skills, entertainment, or thought leadership in short online formats. It can be a food blogger who shares recipes & cooking demos, a DIY pro teaching new craft ideas, an environmentalist with eco-friendly tips, a Jewish educator explaining holidays, a storyteller, a rabbi, an activist, a musician, etc.

Jewish individuals and organizations in Greater Los Angeles are eligible to apply. Applicants will be chosen based on their concept for an online video series, both in its creativity and feasibility. 

CLICK HERE FOR MORE INFORMATION & FULL APPLICATION

Applications will be accepted on a rolling basis.

Questions? Email Eileen Levinson, eileen@customandcraft.org

We're Hiring a Video Producer!

Posted by Custom & Craft

Custom and Craft is seeking a Video Producer to join our Los Angeles Studio. The ideal candidate is a highly creative, organized individual with a record of success in producing quality, short-form videos for the web and social media platforms.

Responsibilities:

- Conceptualizing and developing new video formats for our clients and partners
- Shooting and editing whenever possible, hiring additional freelancers as needed
- Coordinating edit plans, and client approvals
- Maintaining an editorial calendar, assisting partners in timely rollout of content

Required skills:

- Strong communication skills
- Expertise in social media
- Familiarity with Jewish culture and tradition
- 2+ years of experience in video production
- Ability to independently manage multiple project timelines

The position is for 20 - 25 hours per week, starting immediately, with the possibility of full-time employment in the future. Interested applicants should send a resume and work samples to – Eileen@customandcraft.org

CLICK HERE TO DOWNLOAD JOB DESCRIPTION

Call for Proposals - Custom & Craft LA Studio Program

Posted by Custom & Craft

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Custom & Craft is pleased to request proposals for its next Studio Program Cohort generously supported by a Cutting Edge Grant of the Jewish Community Foundation of Los Angeles. The program is designed to help local Jewish content creators maximize their brand presence online through subsidized social media training and video production.  

The yearlong program begins in November 2016, and includes consultation, training and creation of short videos for online platforms.

What is a “content creator”? Anyone with a vision for sharing knowledge, skills, entertainment, or thought leadership in short online formats. It can be a food blogger who shares recipes & cooking demos, a DIY pro teaching new craft ideas, an environmentalist with eco-friendly tips, a Jewish educator explaining holidays, a storyteller, a rabbi, an activist, a musician, etc.

Jewish individuals and organizations in Greater Los Angeles are eligible to apply. Applicants will be chosen based on their concept for a 12-part video series, both in its creativity and feasibility.

CLICK HERE FOR MORE INFORMATION & FULL APPLICATION

Applications will be accepted until Monday, October 17, 2016. 

Questions? Email Wendy Jackler, programmanager@customandcraft.org

We're Hiring!

Posted by Custom & Craft

Custom and Craft is seeking a Content Manager to join our Los Angeles Studio. The ideal candidate is a highly creative, organized individual with a record of success in communications strategy and social media.

Responsibilities:

- Leading our social media presence and e-mail newsletter
- Managing our client media consulting program
- Writing and editing for video production
- Curating new content for our online library on Customandcraft.org and Haggadot.com
- Assisting in partnership development with Jewish content providers

Required skills:

- Ability to conceptualize and execute social media campaigns
- Strong writing and proofreading skills
- Ability to independently manage multiple project timelines
- A team player with a “Yes-And” personality
- 3+ years of professional experience preferred

This is a part-time position for 20 hours per week, starting immediately. The Content Manager will have the opportunity to engage in all facets of our operations, and will work closely with Eileen Levinson, Founder & Executive Creative Director.

Interested applicants should send a short e-mail and resume to – Eileen@customandcraft.org

Exciting News for Los Angeles! We're launching a studio!

Posted by Custom & Craft

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Custom & Craft is pleased to announce its new Studio Program generously supported by a Cutting Edge Grant of the Jewish Community Foundation of Los Angeles. The program is designed to help local Jewish organizations maximize their social media and web presence among millennials and young adults.

The yearlong program, which begins November 2015, will include consultation, training and content-creation for online platforms.  The goal of the program is to give the organizations the knowledge and tools to create a more dynamic and engaging social media presence.

Do you know of an organization that could benefit from our new program? Check out the full program description and application here, 

Applications are due Monday, October 26. 

Read more about our program here: http://www.jewishfoundationla.org/grants/grant/custom-and-craft-2015-cutting-edge

The Apologies Exchange

Posted by Custom & Craft

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Between Rosh Hashanah and Yom Kippur, many Jews engage in a ceremony called Tashlich, which means “casting off”. Participants gather at a large body of water and throw pieces of bread, each representing sins or regrets from the past year, to be carried away with the current. Since 2012, Custom & Craft Founder, Eileen Levinson has shared her own take on this ritual, with a project called The Apologies Exchange. In the weeks before Yom Kippur, The Apologies Exchange sets up temporary booths at public events, in which participants may post & exchange anonymous notes of apology. Here's how it works: Visitors enters the booth to see twenty anonymously written apologies. They are invited to remove one apology of personal resonance and "exchange" it by posting a personal apology of their own. When they leave the booth, they place the anonymous card in a large glass bowl of water. The apology cards, made from rice paper, will slowly dissolve, causing the works to blend and disappear. The Apologies Exchange is available to bring to your own community. Your may purchase a kit of materials to construct your own booths, or order the cards alone to experience a modified ritual at home. For more information write eileen@customandcraft.org.
Exciting News!

Posted by Custom & Craft

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Very exciting news over here at Haggadot.com…for this Passover season, we’ve got a new partnership and new specialty Haggadot.  Here are some highlights – for the full press release, click here.

Our specially created and curated Haggadot include:

  • - “Greatest Hits” Haggadah (curated by Haggadot.com team)
  • - The Jewish Women’s Archive Haggadah (created by Jewish Women’s Archive)
  • - The JQ International GLBTQ Haggadah (created by JQ International)
  • - A Haggadah for Justice (social justice and equality content, curated by Haggadot.com team)
  • - The Anonymous Haggadah (created by Jewish Alcoholics, Chemically Dependent Persons and Significant Others).

We are also partnering with Michael Hebb and Seder2015, who have provided two additional featured Haggadot and several other supplements and conversations:

  • - The Human Trafficking Haggadah, with partner Polaris Project
  • - The Interfaith Issues Haggadah, with partner Interfaith Family
  • - A recipe collection, edited by NYC chefs and cookbook authors Eli and Max Sussman in partnership with the Jewish Journal of Greater Los Angeles
  • - A compendium of Passover anecdotes, in partnership with Tablet Magazine
  • - A new initiative to expand the conversation about gentrification, in partnership with Repair The World

And did you know… about sixty percent of Haggadot.com’s more than 37,000 registered members are between the ages of 18-34, indicating that millennials – the digital natives who trust peer-to-peer content more than top-down authoritative content – are seeking out Passover content that is accessible and more personally reflects their passions and interests.

As always, we have our three standard templates – traditional, liberal and secular – for you to start building your Haggadah with, and over 2000 pieces of unique content from 600 contributors worldwide on the topics that are meaningful to you, like social justice, feminism, art, interfaith and addiction. And if you’ve got your own Passover content you’d like to share with the world, share it into our Haggadot.com library.

Check out the full press release for more information.

 

Call for Artists

Posted by Custom & Craft

From the team behind Haggadot.com comes Custom & Craft, a new site for publishing your own Shabbat services and Jewish celebrations. Soon, you'll be able to mix and match prayers, songs, and artwork for Friday night service, Havdalah, mealtime gatherings, and more. Find out more at http://www.customandcraft.org/.

We are currently accepting submissions for artwork from Jewish artists who wish to engage with ritual and Jewish culture, especially Shabbat. If you have already created such work, we would love to see it and share it with our audience! We can also supply a small fee for artists who create work for us. If you have any questions please feel free to contact our Community Coordinator Melissa Karlin. We would be happy to speak with you more about our website, services and how your artwork will be shared and used in our initiative.

We strongly encourage visual artists, writers and performers to apply. Please submit by providing a link to your portfolio website or images in file attachment to melissa@customandcraft.org

Another Year in Slingshot!

Posted by Custom & Craft

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We're honored to be part of the Slingshot Class of 2014-2015! Check out the full article in EJewishPhilanthropy.